With the unveiling of the second beta of iOS 17.5, a groundbreaking feature is introduced: the capability to download applications directly from developer websites onto European iPhones. This new avenue of app acquisition bypasses traditional app stores, be it Apple’s or third-party platforms, significantly reshaping the application landscape across Europe.
Introduction to App Downloads from the Web
The introduction of this feature follows Apple’s concerted efforts since March to establish the infrastructure necessary for web-based app downloads. Developers keen on providing their applications through this method must adhere to specific criteria aimed at ensuring a baseline level of security for iPhones. Notably, apps disseminated from websites must have undergone Apple’s Notarization process, and the developer must have maintained uninterrupted membership in the Apple Developer Program for a minimum of two years.
Furthermore, to mitigate the proliferation of spam and malicious applications, only apps with a minimum of one million annual downloads in the EU from the preceding year are eligible for installation through this method. It’s essential to clarify that developers can solely distribute applications from their developer accounts; otherwise, they would need to resort to establishing a third-party store. Additionally, developers are mandated to disclose their data collection policies.
Balancing Security and Accessibility
While these measures are crafted to ensure quality and safety, they are not devoid of risks. Allowing app installation from any website potentially provides an avenue for malicious entities to circumvent traditional security protocols or privacy safeguards mandated for apps distributed through the App Store. Therefore, users who prefer not to utilize this method retain the option to block it.
Similar to the capability to block the installation of third-party app stores, users can navigate to Settings > Screen Time > Content & Privacy Restrictions, proceed to App Installations and Purchases, and opt for “Don’t Allow” under the Web section. By doing so, users can ensure that all installed apps originate from the App Store, thus undergoing rigorous scrutiny mandated by Apple.
Evolution from Previous Versions
The precedent for offering applications through alternative markets was established in the previous iteration, iOS 17.4. However, the introduction of direct downloads from websites presents a novel approach to app acquisition, albeit not devoid of potential risks.
Limitations and Implications
The option to download apps from the web is presently exclusive to iPhones and is restricted to residents of the European Union. This exclusivity is a consequence of the stipulations outlined in the Digital Markets Act, a new European legislation that, notably, does not extend its purview to the iPad. In response to inquiries regarding this disparity, Apple has clarified its stance, stating that it does not intend to extend these changes globally or to the iPad, citing the new requirements’ implications for device security, a standard Apple has diligently maintained thus far.
